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Venture capital investments

The investments you need to grow your company

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What is venture capital investment?

Venture capital investment is a form of investing in companies that are in the early stages of their development and have a high potential for growth and profit, but may also have a high level of risk. Venture capital investments are typically made in start-up companies, and investors, often called venture capitalists, invest money in exchange for a stake in the company.

Venture capital investments are usually aimed at supporting the development and expansion of a business, with the main goal of generating a high return in the future when the company grows and becomes profitable. However, due to the fact that start-up companies are in the early stages of their development and do not have established business processes, venture capital investments are almost always associated with a high level of risk, as most start-ups do not succeed and do not generate income for their investors.

Types of venture capital investors

There are several significant types of players in the venture capital market, each focused on a specific stage, mechanics and duration of the investment. As noted above, each venture capitalist invests in a company in exchange for a share and does not require a return on investment (except for such types of transactions as a convertible loan)

  1. Venture funds - financial investors who manage venture capital funds and invest in companies at the early stages of their development. Venture capital funds usually have large amounts of money and a wide range of contacts, which allows them to actively seek out promising start-ups and offer them significant amounts of investment. These market participants have clear requirements for evaluating projects (usually published on the fund's website) and expect high returns in the short term.
  2. Institutional investors are large investment organizations such as pension funds, insurance companies, and charitable foundations that can also invest in venture capital funds. They usually have large investment portfolios and are looking for high-yield projects that can significantly increase their assets. "Institutions" are more conservative in their approach to risk, and therefore may require higher and more stable performance
  3. Business angels are individuals who invest their own money in companies at the early stages of their development. These investors have more freedom in choosing projects and are more flexible in terms of project valuations and investment strategy. However, they may not have the same financial resources and professional experience as venture capital funds or institutional investors.
  4. Corporate venture capital funds are funds managed by large corporations that invest in start-ups and early-stage companies to gain access to new technologies and innovations, as well as to enable their corporate clients to obtain new technologies and innovations.
  5. Incubators - organizations that provide space and services for start-ups, such as training, advice and access to investors. These venture capital players can help start-ups develop a business strategy, set up management, recruit staff and find investors. Incubators have limited financial resources, but their experience and support can be valuable for young startups
  6. Accelerators are programmes that help early-stage startups obtain funding, advice and connections with investors, as well as help them grow and enter the market. Recently, accelerators have been offering startups assistance in finding a product market fit before presenting their project to investors.

Venture capital market requirements for startup companies

A startup that wants to attract venture capital must have certain properties:

  1. Innovation - a startup must have an idea that can change an industry or solve a problem more effectively than existing solutions.
  2. Market potential - the startup must have the potential for rapid and high growth in a large and fast-growing market. Paul Graham, the founder of the YCombinator accelerator, for example, in his article "Startup = Growth", defined the following startup growth rates: 

    "A good growth rate for a startup is 5-7% per week. If you can achieve 10% growth per week, you're doing an exceptionally good job with your product. If you achieve only 1%, it's a sign that you haven't figured out what you're doing yet."

  3. Competitiveness - a startup must have competitive advantages that enable it to survive and grow in the market.
  4. A strong team - a startup must have an experienced and energetic team that can implement the idea and achieve its goals.
  5. Willingness to take risks - a startup must be willing to take risks to achieve its goals and be ready to make quick decisions in the face of uncertainty.
  6. Business model - a startup must have a clear and realistic business model that provides a sustainable and high revenue.
  7. Reliability - a startup should be a reliable partner for investors, have a clear legal structure and be ready to provide investors with transparent reports on its activities.

Bonus: a list of the biggest players in the venture capital market

We've compiled a list of ten venture capital market players that determine the direction of technology development through investing in startups. It will be useful to subscribe to the social media accounts of these companies in order to keep up with the events of the venture world.

  1. Sequoia Capital
  2. Accel Partners
  3. Andreessen Horowitz
  4. Kleiner Perkins
  5. New Enterprise Associates (NEA)
  6. GV (formerly Google Ventures)
  7. Benchmark Capital
  8. Bessemer Venture Partners
  9. Greylock Partners
  10. Founders Fund

Do you need investment from venture capitalists?

Our team has been working with venture capitalists since 2014. During this time, we have helped more than 350 startups with market analysis, strategy development and investment attraction. If you are looking for investment, please select the time by clicking the button below to talk to our analyst about your company's prospects in the markets of Europe and Africa (our expertise is maximized in these regions). 

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