nanos gigantum humeris insidentes
We are a London-based company that combines expertise, technology, and resources to support innovative projects at every stage of development. Our mission is to help startups, large corporations and investors find solutions that transform markets and create a sustainable future. To help turn ideas into reality, we get involved in projects at an early stage, providing in-depth market analysis, strategic planning and access to our network of partners. We have the expertise, resources and insights to help you achieve your goals — whether you’re a startup looking to grow, a corporation seeking innovative solutions, or an investor looking for high-potential opportunities.
Our Services
Panoptic Insights helps start-ups turn an idea into a working product, and helps existing companies scale and enter new markets. Our expertise includes product refinement and testing, solving business challenges, prototyping and building a strong value proposition. We provide fast and efficient market entry in Africa and Europe, minimising risk and helping to achieve sustainable growth.
1
Hypothesis testing
Developing and structuring product and marketing ideas and hypotheses, installing and setting up a system to monitor results.
2
Market analysis
Describe the target audience, specific channels, and communication mechanisms with potential customers. Competitor analysis, market structure and dynamics. Economic forecasts of industry development, etc.
3
Prototyping
Basic prototype with minimum functionality required to test market demand.
4
Product market fit
Demand testing and first sales Establish the value proposition of the product. Organize first purchase/pre-order transactions.
5
Strategy creation
Creation of a strategy based on the data obtained from demand testing. Description of unit economics and financial model.
6
Investment strategy
Develop an investment strategy: scale through investment, sell to a strategic investor, work with grants, participate in start-up programmes, etc.
We bring value:
For startups
We help early-stage startups grow by providing convertible loans and hands-on support, including market analysis to identify opportunities, investor connections to secure funding, and market entry guidance to scale effectively.
For manufacturing and factories
We solve specific business challenges by organising hackathons and accelerators. This helps to reduce cost and time by providing innovative solutions.
For investors
We offer the opportunity to invest in projects that have already passed our rigorous selection and analysis process. We provide ongoing project support, minimising risk for investors and allowing them to focus on returns.
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